Belgard Product Catalog

The Belgard catalog was the most significant project of my year, every year. Over seven seasons, it evolved from a utilitarian product guide into a design-forward benchmark for how the outdoor living industry presents and talks about its products. What began as strict adherence to an existing system became an opportunity to redefine it, shaping not only how the catalog looked, but how the brand positioned itself in the market.

It didn’t mirror the market. It shaped it.