HerrinFesta Italiana

Branding and promotional design for HerrinFesta, a signature Southern Illinois event with deep local roots. What began as a block-party-style celebration of Herrin’s Italian immigrant heritage has grown into a large-scale festival featuring live music, a full carnival, and regional artisans.

Despite its small-market setting, HerrinFesta operates at the scale of a major event. The visual system reflects that ambition, balancing hometown pride with the clarity and presence required for crowds, stages, and city-wide promotion.