Heather Cook Heather Cook

Letting the Work Speak in Corporate Environments

Corporate environments are loud in subtle ways. Meetings stack. Feedback multiplies. Explanation starts to outweigh decision. Sometimes the strongest move is restraint. Saying less. Letting the work stand on its own.

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Heather Cook Heather Cook

Mentorship Is Not a Program. It’s a Practice.

Mentorship is often treated as a formal arrangement. In reality, the most meaningful mentorship rarely looks like that. It happens in moments. In attention. In how you show up consistently over time.

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Heather Cook Heather Cook

Why I Stopped Chasing What’s New

Early in my career, novelty felt like momentum. New tools, new trends, new visual languages. Staying current meant staying relevant. Or so it seemed. Over time, that urgency softened. Not because I stopped paying attention, but because I started recognizing the pattern.

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Heather Cook Heather Cook

Why I Go When the Work Moves

I have moved for work more times than I ever expected to. Each move comes with the same ritual. Sorting. Packing. Letting go of objects that once felt permanent. Measuring a life by what fits into boxes. It is never just about geography. It is about momentum.

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Heather Cook Heather Cook

Letting Go Without Losing the Work

It all begins with an idea. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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Heather Cook Heather Cook

When Corporate Experience Comes Home

When I moved from an in-house role at a Fortune 100 company in Atlanta back to southern Illinois, the contrast was immediate. Design did not get smaller. It got personal.

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Heather Cook Heather Cook

Working With Stakeholders Who Think Design Is Decoration

At some point, every designer encounters the belief that design is polish applied at the end. A coat of paint. A way to make something look nicer once the real decisions have been made. This misunderstanding is rarely personal. It is structural.

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Heather Cook Heather Cook

Designing Inside Constraints Is the Job

Constraints are often framed as obstacles to creativity. In practice, they define it. Budget. Brand standards. Timelines. Audience expectations. These are not creative enemies. They are the material.

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Heather Cook Heather Cook

Creative Confidence Comes From Repetition

Early in a creative career, confidence is often performative. It borrows from taste, trend awareness, or proximity to people who seem certain. It feels fragile because it is. Real creative confidence is built differently. It comes from repetition.

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Heather Cook Heather Cook

Why I Still Believe in Print

Believing in print today often feels contrarian. Screens are faster. Cheaper. Easier to revise. And yet, print remains one of the most effective tools for serious communication.

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Heather Cook Heather Cook

When Systems Fail, Design Steps In

When systems fail, design becomes triage. Designers patch gaps, recreate assets, and re-explain decisions that should already be documented. The work still gets done, but at a cost.

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Heather Cook Heather Cook

Creative Direction Is a Service Job

I found myself behind a bar during a stretch between design jobs. It was not a career pivot or a grand plan. It was work. Honest, fast-moving, human work that paid the bills and kept me engaged while I figured out my next step. What surprised me was how familiar it felt.

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