Trade Shows & Events
Trade shows and executive events demand clarity under pressure. These environments move fast, compete loudly, and leave no room for visual hesitation. My role was to translate strategy into presence. Graphics that stop traffic. Systems that scale. Environments that speak with confidence before a single conversation begins. This work balances brand discipline with real-world constraints, delivering visuals that perform as hard as the teams standing beneath them.
CRH Board of Directors Meeting
In fall 2022, Oldcastle Infrastructure’s Houston plant hosted CRH’s board of directors meeting, part of a rotating series held at manufacturing facilities across the company’s global portfolio. Recognizing the opportunity, our VP of Marketing and Sales engaged myself and the Creative Director to lead the visual experience across the tour.
We partnered with operating companies and the Houston plant to develop artwork and wayfinding for all four tour stops. In addition, we helped concept and execute both Oldcastle APG’s featured stop and the final, capstone experience, illustrating how CRH’s businesses work together to build, connect, and improve the world.
Hardscapes North America
Building on the system-sell strategy introduced the previous year, Belgard formally launched Collections, a new way of organizing products by texture, application, and design sensibility. Six core collections reframed the catalog and the showroom experience, shifting the conversation from individual products to cohesive environments.
To bring the concept to life, I developed furnished vignettes for each collection. These spaces translated abstract product groupings into lived-in design styles, giving contractors a clear visual language for how Belgard products work together and how they fit into real homes. The result was a more intuitive selling tool and a clearer, more aspirational way to navigate the brand.
