Client
Walmart
Social media creative developed for Walmart across Facebook, Instagram, and Pinterest, spanning the Made from Fresh campaign and promotional content for Captain America: Civil War merchandise.
Creative direction focused on fast in-feed comprehension, platform-native behavior, and brand discipline at scale. Each post balanced immediacy with long-term brand equity, ensuring Walmart’s voice remained clear whether inspiring weeknight meals or fueling pop-culture moments.
The result was high-volume content that felt purposeful rather than disposable. Distinctly Walmart, even at scroll speed.
Strategy
In 2016, Walmart’s Made from Fresh social campaign functioned as a perception reset, repositioning the brand from price-first to quality-conscious by making freshness visible, human and local.
Social content mirrored in-store transformations like Fresh Angle remodels, farmers’ market–style displays, and fresh-prep bakeries, while storytelling highlighted reduced artificial ingredients, improved sourcing, and smarter supply chains that meant less waste and better shelf life.
By pairing visual proof with values-led messaging around local produce, sustainability, and access in food deserts, the campaign reframed Walmart as a responsible grocer invested in everyday health. The strategy was simple and sharp: show the work, show the food, and let consistency across stores, sourcing, and social channels do the heavy lifting in changing minds.
